Privacy Policy

Effective February 6, 2008

This Privacy Policy applies to the websites located at www.searchlightsolutions.com & www.searchlightreviews.com (referred to herein as the "Websites"), which are operated by or for SearchLight Solutions, LLC (collectively, "SearchLight," "we," "our," or "us"). The Websites provide information about locally-owned businesses (the "Businesses"), including customer reviews. The Businesses work with SearchLight to collect customer opinions, through, among other means, the administration of surveys. The results of these surveys and customer comments will be provided to the Businesses, and certain results will be publicly accessible on the Websites.We take your online privacy very seriously. Therefore, the purpose of this Privacy Policy is to disclose to you what information we may collect from you, how we collect it, with whom we share it, and certain other matters related to such information, including the choices you have regarding our collection of information and our use and disclosure to other parties of information we have collected from you. If you have questions or concerns regarding this Privacy Policy, you should contact us directly at privacy@searchlightsolutions.comWhen this Privacy Policy references the term "personally identifiable information" or "personal information," we mean information that identifies a particular individual, such as your full name, street address, telephone number or email address. When other information, such as a hobby or demographic-identifier, is associated with personal information, it also becomes personally identifiable information for the purposes of this Privacy Policy.Please read the information below to learn more about our data collection policies and practices.

1. Types Of Information That May Be Collected
2. How Information Is Collected
3. How We Use The Information Collected
4. With Whom The Information May Be Shared
5. Links To Other Websites
6. Security
7. A Special Note For Parents Concerning Privacy
8. Your Acceptance Of The Privacy Policy and Notification of Changes to the Policy
9. Correcting/Updating Personal Information
10. Questions About This Privacy Policy

TYPES OF INFORMATION THAT MAY BE COLLECTED

Information You Provide Us: When you visit certain portions of the Websites, we may ask you to provide us with specific information, including:

• contact information, such as your name, mailing address, email address or phone number;
• unique identifiers such as your user name and password;
• demographic information such as your age, education, occupation and gender

Site Usage Information: We may receive and store certain types of internet usage information whenever you visit the Websites, such as your landing page, order of pages viewed, and other click-stream data. See "IP Addresses and Click-Stream Data" section below.

Email Communications: When you open emails from us, we may receive a confirmation notifying us that you opened the email, if your computer supports such capabilities. We also may keep track of what emails we send you and what emails you may be receiving from our partners and affiliates. Additionally, we keep a record of what communications you have opted to receive or not to receive.

HOW INFORMATION IS COLLECTED

Surveys: Businesses invite certain customers to complete surveys about their experiences with the Business. These surveys are available on the Websites, and may only be completed by those customers who receive an invitation from the Business ("Survey Participants"). Participation in the survey requires the disclosure of certain personal information to us; however, you can control how we use that information, as set forth in the Opt In/Opt Out Offers section below.

Website Emails: We may offer e-mails or other electronic or printed materials to share information with you about the Websites, about SearchLight, and about our partners and affiliates. You may sign up to receive these materials on the Websites. You do have to provide us with personal information when you sign up for these materials; however, you can control how we use that information, as set forth in the Opt In/Opt Out Offers section below.

Contests or Sweepstakes: We may periodically operate contests or sweepstakes through the Websites that may require registration or the submission of personal information. Participation is voluntary and you will have the opportunity to decide whether or not to disclose information to us. Your personally identifiable information may be used to contact you for winner notification, prize delivery confirmation or other related purposes (see the rules of each contest for details about how your personal information will be used). We may also ask your permission to allow us to publicly post some of your information on the Websites, such as on a winner's page, in the event you win a contest or sweepstakes. Except as required by applicable law, we will not post your information without your permission.

In some instances, a third party advertiser or sponsor may operate or host a contest or sweepstakes on the Websites, and collect your information. In those cases, where we are not the operator or host of the contest or sweepstakes, we do not collect your information and we have no control over the information collected from you. Accordingly, we urge you to review the advertiser's or sponsor's privacy policy applicable to the contest or sweepstakes before participating and providing your information to that advertiser or sponsor.

Cookies: As with many websites, our Websites use a technology called "cookies." A cookie is a unique, random number that is stored in the browser on your computer. The cookie doesn't actually identify you, just the computer that is used to visit the site. Cookies automatically identify your browser to the Websites whenever your computer is used to visit the Websites. Cookies also let us know how many people visit the Websites and where visitors go on the Websites. In addition, cookies can let us know non-personally identifiable information, like what web browser is being used to access the Websites. By tracking how and when you use the Websites, cookies help us determine which areas are popular and which are not. Many improvements and updates to the Websites are based on data obtained from cookies. Accepting cookies allows you, among other things, to personalize your experience on the Websites. Cookies may also allow the Websites to present to you advertising that may be of special interest to you. If you do not want information collected through the use of cookies, your browser should contain an option that allows you to disable or delete cookie data at any time. Some areas of the Websites, however, may not provide you with a personalized experience if you have disabled the use of cookies. The cookies are not tied to personal information.

IP Addresses and Click-Stream Data: We may collect IP addresses and/or click-stream data. An IP address is a number associated with the service through which you access the Internet, like your ISP (Internet service provider) or your company. Standing alone, your IP address is not personally identifiable information. At times, we also use IP addresses for purposes of system administration and to report aggregate information to our partners and affiliates (e.g., regarding the frequency with which our guests visit various parts of our Websites). We may combine this information with personally identifiable information. Click-stream data is information collected by our computers when you request certain pages from the Websites. Click-stream data may include such information as the page served, the time, the source of the request, the type of browser making the request, the preceding page view and other such non-personal information. When analyzed, this data helps us analyze how visitors arrive at the Websites, what type of content is most popular, what type of visitors in the aggregate are interested in particular kinds of content and advertising, and the like.

HOW WE USE THE INFORMATION COLLECTED

As applicable, the information you provide to us may also be used to:

• contact you about the Websites;
• inform you of a prize you have won;
• monitor or improve the use of the Websites;
• customize the content you see on the Websites;
• monitor compliance with the Terms of Use for the Websites;
• maintain website security;
• enhance navigation; and
• send you promotional material or special offers on behalf of our partners and/or affiliates.

You may choose not to receive these kinds of emails by opting out, as set forth in the Opt In/Opt Out Offers section below.

WITH WHOM THE INFORMATION MAY BE SHARED

At times, we may share your personal information with others for various purposes. The following outlines the ways in which your information may be shared with others and the ways in which you may opt-out of having your information shared:

Businesses: The Websites are meant to provide users with information about local businesses, and also provide feedback to the Businesses. The Businesses participate in order to learn more about and improve their customers' experiences. As such, the results of the surveys, comments from Survey Participants, and, at times, Survey Participant personal information, may be shared with the Businesses. However, Survey Participants can control how we use that information, as set forth in the Opt In/Opt Out Offers section below. In particular, Survey Participants have the option of requesting that the Business contact them to further discuss their experience. SearchLight does not guarantee that the Business will contact the Survey Participant, but the Survey Participant's information will be shared with the Business for that purpose.

Our Agents: We may employ other businesses, certain services and individuals to perform functions on our behalf. Examples include sending e-mail, analysis of the Websites, analyzing data, providing marketing assistance, and providing customer service. They may have access to personally identifiable information needed to perform their specified functions, but may not use it for their own purposes, such as sending you marketing offers about their products or services.

Aggregate Information: We may share aggregate information, such as demographics and Website usage statistics, with our partners, affiliates or other organizations. When this type of information is shared, the other parties do not have access to your personally identifiable information.

Opt-In / Opt-Out Offers: When you provide us with personal information, you may be presented with the opportunity to share your personal information with third parties for various purposes, such as receiving information or special offers. An opt-in/opt-out message will ask you if you would like your information to be shared. When you allow us to share your personal information with third parties, we require third parties who have access to that information to agree to abide by our current Website privacy policy. Once the information is transferred, however, we cannot control the privacy practices of these other companies.

Traffic Measurement Services: The Websites may use a third party traffic measurement service to analyze the traffic on the Websites. Audience and traffic measurement services allow us to collect anonymous traffic and behavior information from our Websites by monitoring anonymous visitor activity.

Business Transfers: In the event that this business is sold or transferred to another party, or another transaction occurs in which your personally identifiable information is one of the business assets transferred, all personally identifiable information that has been collected and saved may be one of the business assets we transfer.

Administrative or Legal Process: Your personal information may be transferred to third parties without notice to you in order to comply with applicable law, law enforcement agencies, to protect our rights, or protect the rights of other users of the Websites.

LINKS TO OTHER WEBSITES

You should be aware that when you are on the Websites you could be directed to other websites beyond our control. For example, if you "click" on a banner advertisement, the "click" may take you off the Website onto a different website. This may include links from advertisers, sponsors and marketing partners who may use SearchLight's name as part of a co-branding agreement. These other websites may send their own cookies to you, independently collect data or solicit personal information and may or may not have their own published privacy policies. If you visit a website that is linked to our Websites, you should consult that website's privacy policy before providing any personal information.

SECURITY

We use reasonable measures to protect personally identifiable information that is stored within our database, and we restrict access to such information to those employees and agents who need access to perform their job functions, such as our customer service personnel and technical staff. However, please note that we cannot guarantee the security of this information. Unauthorized entry or use, hardware or software failure, and other factors may compromise the security of member information at any time. For additional information about the security measures we use on the Websites, please contact us at privacy@searchlightsolutions.com.

A SPECIAL NOTE FOR PARENTS CONCERNING PRIVACY

The Site is not intended for use by children under the age of thirteen (13). We do not knowingly collect any personally identifiable information from children. If, in the future, we decide to collect personally identifiable information from children, we will do so in compliance with the Children's Online Privacy Protection Act of 1998 (15 U.S.C. 6501 et seq.) including, without limitation, obtaining necessary parental consent.

YOUR ACCEPTANCE OF THE PRIVACY POLICY AND NOTIFICATION OF CHANGES TO THE POLICY

By using the Websites, you signify your agreement to all of the terms of our Privacy Policy. We may amend this Privacy Policy at any time. If we make a material change to the way in which we collect, use, and/or share your personal information, we will post a notice on the Websites. We will assume that you have given your permission for your information to be used under the terms of the new Privacy Policy, if you continue to use the Websites thirty (30) days after a notice is posted.

CORRECTING/UPDATING PERSONAL INFORMATION

If your personally identifiable information changes (such as your email address or zip code), or if you no longer wish for us to have your personally identifiable information on file, we provide a way to correct, update or remove the personal data you have provided to us. This can be done by making changes to your profile, by using an opt out message in an email, or by emailing us at privacy@searchlightsolutions.com.

QUESTIONS ABOUT THIS PRIVACY POLICY

If you have any questions about this Privacy Policy or the privacy practices of the Websites in general, please contact privacy@searchlightsolutions.com.